There are many
keywords that has a high price, but almost no or very less number of advertisers. Now, if you build a web page or website
around a keyword on which no one is bidding, Google will try to fill the ad blocks with ads of the related keywords rather
than the high paying keyword you were initially targeting. There is no guarantee that ads of the related keywords
will be good converters.
Choose Niche
Keywords.
Niche keywords
are the keywords that are highly searched by the web surfers, and are rarely used by your competitors. Less competition means
more traffic to your website. Targeting ten niche keywords is easier and more fruitful that targeting a highly competitive
keyword. Traffic from niche keywords when directed to a relevant page increases your CTR and conversion ratio.
Here are two
options to consider 1. R/S ratio and 2. KEI
1. R/S ratio:R refers the number of competitor websites for a particular keyword as
per the search result of the search engine. And S refers the number of searchers using that keyword while searching their
queries. You have to choose the keywords with lower R/S ratio. Counting the number of results as the number
of competing pages is the biggest mistake one can make while choosing a keyword. However, the figure becomes quite useful
when inanchor intitle is used to create R/S ratio.
2. KEI (Keyword Effectiveness
Index) is a formula for measuring the effectiveness of a keyword. However, this figure also depends upon the number of searches
and competition, but with a difference. This formula analyzes the number of searches and competition in such a way that if
the searches increase, KEI increases; and if the competition increases, KEI decreases. Higher the KEI, more profitable will
be the keyword.
Now that you have seen
how essential it is to select high paying keywords for adsense and even adwords working.You can get keyword elite to find 100s of high paying keywords for you.